Marvel is compiling two and a half stories per issue and producing a line of Marvel- (Marvel Tales, Marvel Family etc.) to sell through bookshops, newstands and so on.
It isn't exactly revolutionary for a normal business- Bongo Comics and Disney Comics do it already in supermarkets and clear millions in the process.
But for Marvel, this is definitely big news.
Of course between this and the DC Reboot what we really see is the death of the comic shop.
Nice "thank you" from Marvel and DC to the hard working and totally loyal comic shops and their direct market devotees.