A man in China hired virtual "assassins" to hunt down his son in online video games and kill off his avatar, according to local media.
He hoped his actions would deter his son from playing the games, he is reported to have said.
His son eventually asked one of the gamers why they kept targeting him.
"It's not going to do much for family relations," Prof Mark Griffiths, a gambling and addictions expert at Nottingham Trent University told the BBC.
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In another sign of alleged ascendancy over the USA, China has displaced America as the number one source of these fuckwitted "only in America / those whacky Chinese" stories.